In the new “Canada Regulation Firm Manufacturer Index”, we see how prospective buyers of authorized providers in Canada are on the lookout to their exterior counsel for functional small business guidance and localized legal know-how throughout various jurisdictions.

In advance of the international pandemic, it was a bit less difficult to decipher what corporate consumers needed from their law firms. Differentiators these as robust own interactions, a lengthy-standing standing, and responsiveness were being frequently the keys to locking in consumer enterprise for years at a time.

Now, in Canada and the rest of the earth, people characteristics are essentially declining as defining attributes for people law companies most-favored by consumers. Rather, shoppers and consumers of authorized solutions — in Canada and in other places — are inserting a a great deal higher emphasis on the price of sensible small business advice and the broader strength of lawyers.

Indeed, in the newest Canada Law Company Brand Index, Canadian clientele cited both of all those attributes, together with localized legal know-how throughout a number of jurisdictions, as the principal properties they are looking for most in their exterior counsel.

This shift is rarely stunning. As businesses drive ahead and hope to get back again to a much more regular condition following the enormous upheaval of the international pandemic, business hazard alone is remaining redefined. That signifies that corporate customers are seeking outside counsel that maintain a broader viewpoint and unique strengths that can assist shoppers navigate the still-turbulent waters in 2022 and in the long term. More, clientele in Canada and elsewhere are looking for individuals exterior regulation firms that can reveal a stable track file of high-quality effects, successful supply, and upcoming-seeking business options, the Index showed.

Elizabeth Duffy, Senior Director of International Customer Services at Thomson Reuters, said their analysis exhibits that clientele in Canada and all over the earth were prioritizing expert know-how in excess of historical interactions or status. “In 2021, as corporations emerged from the crisis, legal support shopping for styles are focusing on ahead-facing factors like knowing the client’s business enterprise and information of their sector,” Duffy explains.

In the minds of numerous customers, their outside the house legislation firms should really be leveraging all their competencies toward resolving not just today’s lawful problems, but people that clientele may well not but have anticipated. In fact, customers are relying on their authorized partners to determine and solve these however-unseen complications. Individuals outdoors legislation companies — the ones that are genuinely proactive in their assistance and ground breaking in their shipping and delivery — will keep on to locate on their own most favored by Canada-centered corporate consumers, the Index demonstrates.

You can enjoy Jennifer Dezso, Director of Shopper Relations at Thomson Reuters, breakdown not just the Canadian legal current market, but also the markets in the US, United kingdom, Mainland Europe, and the Asia-Pacific area. out?v=_b8Oknt55EA

As portion of this realignment of the chance way of thinking, Canadian legal purchasers — like these in quite a few parts of the world — have indicated that they are geared up to enhance their lawful spending in 2022. In truth, far more than 42% of GCs at companies in Canada who were surveyed mentioned their corporation programs to raise its all round lawful expend this calendar year. That raise in devote, having said that, comes with a higher bar for their outside the house counsel to fulfill in terms of innovative collaboration and specialized company-focused knowledge.

Redefining risk

This year’s Canada Regulation Company Manufacturer Index plainly mirrored this redefinition of risk, even as the Index itself remained reasonably secure. The leading 4 spots remained the similar from the former 12 months, even as the unique scores amid the top team grew closer.

The Index reveals that Blake, Cassels & Graydon (Blakes) remains the Canadian sector chief for the seventh consecutive calendar year. In actuality, Blakes’ staying electric power deftly illustrates this change in threat evaluation as the business has cemented its place at the top by building on its deep associations with its clients and demonstrating a very clear comprehending of clients’ businesses.

The rest of the top 4 — McCarthy Tétrault at quantity 2 Osler, Hoskin & Harcourt (3) and Norton Rose Fulbright (4) — every leveraged individual manufacturer differentiators to protected their place in this marketplace. And 3 other legislation firms — Torys, Borden Ladner Gervais, and Bennett Jones — confirmed that there is nonetheless room to climb the Canadian law business rankings as they all completed sturdy in the Index, each individual separately pursuing a technique that put together a valuable comprehension of clients’ firms with deep legal experience. Plainly, as the Index demonstrates, these two things are the most highly effective mix that clientele are searching for as they navigate new legal threats.

Thomson Reuters’ Regional Law Firm Brand name Index 2022 illustrated how those legislation corporations in Canada and about the environment that noticed the most development in this year’s Index ended up the types that have been able to set up themselves in the minds of consumers in parts of model recognition and customer favorability. The Regional Index covers the authorized marketplaces in five separate international locations or locations — the United States, the United Kingdom, Mainland Europe, Canada, and the Asia-Pacific region. Each Index is dependent on data compiled in 2021 from Thomson Reuters Sharplegal examine.


In today’s submit-disaster ecosystem, as the worst of the pandemic seems at the rear of us, corporate customers are not likely back to the common approaches of assessing their outside legal counsel. Alternatively, customers and legal company prospective buyers in Canada and elsewhere are trying to find lawful associates that can display a deeper emphasis on factors that will best posture all those customers to take gain of coming possibilities and most effective experience long term difficulties.

You can download the Canada Regulation Company Model Index right here: